Joe Lycett reviews a Royal Dutch Shell advert about their plan to reach carbon neutrality by 2050, despite a dearth of scheduled changes to be made in the 2020s.
Lycett also consults John Donovan, a man who runs an anti-Shell website for whistleblowers to contribute to, and a lawyer whose research into Shell's adverts concludes that they have a "real risk of misleading" viewers.
He has been working on an exhibition: a bus with exterior adverts critical of Shell and interior sculptures that draw attention to the dirty water produced by fracking and other environmental concerns.
He premieres the advert on the side of a vehicle outside Shell's UK headquarters, alongside Cullen's bus and a group of dancers (choreographed by Corey Baker) who perform around Lycett.
He reviewed that though Lycett is "a superb comedian" with experience in the genre, the investigative journalism was based on "vibe", "conducted over social media" and did not reveal "anything wildly surprising".
Sigee approved of the programme's focus on greenwashing and said that though the advert was not "highbrow", "the tactics of mockery, drawing unwelcome attention and being downright annoying, are as effective tools as any".