Joseph Akinwale Akinfenwa-Donus (born 21 May 1997), known professionally as Joeboy, is a Nigerian singer and songwriter, he is signed to Warner Music Africa in partnership with his record label Young Legend.

[3] The Mr Eazi-assisted track "Fààjí" was released on 26 October 2018; Joeboy used his portion of the grant he received from emPawa100 to shoot a video for the song.

[4][2] In early 2019, Joeboy recorded his hit single "Baby" after receiving a beat created by Dëra the Boy and sent to him by producer BeatsbyKO.

When Mr Eazi heard the track, he shared it on social media, building anticipation ahead of its release on 1 March 2019.

With support from emPawa Africa, Joeboy utilized a cost-effective visualizer to promote "Baby", which played a crucial role in the song's viral success.

[7] Joeboy released the Killertunes-produced track "Beginning" on 15 August 2019, where its accompanying visualizer music video accumulated 23 million views on YouTube.