Joey Levine (born May 29, 1947)[1] is an American singer,[2] songwriter and record producer of pop music, who has been active since 1966.

[3] Levine produced records for Super K Productions, run by Jerry Kasenetz and Jeffry Katz, who released many singles in the late 1960s by The Ohio Express, The 1910 Fruitgum Company, and The Music Explosion.

[4] Levine founded Crushing Enterprises in New York City in 1969, and continues to write music for commercials and television.

Popular campaigns from the past include: “Pepsi – The Joy of Cola", "Gentlemen Prefer Hanes", "Just For the Taste of It – Diet Coke", "Orange you smart, (for drinking Orange Juice)", "Come See the Softer Side of Sears", "Heartbeat of America – Chevrolet", "Dr Pepper – You Make the World Taste Better", "You Asked For It, You Got It, Toyota," "Who's that Kid With the Oreo Cookie," and "This Bud's For You" for Anheuser-Busch, and also the infamous "Proud as a Peacock" image campaign for NBC used from May 1979 to Summer 1981, Most recently he wrote the current Budweiser anthem, "This Is Budweiser, This Is Beer."

In addition, Levine has also contributed songs, some of them with his 1960's bubblegum pop sound, to the PBS series Dragon Tales.