[4] Described as "reclusive" by the Financial Times and Barron's, Rupert rarely gives interviews and shuns public events.

Laureus funds 65 projects globally, with the goal of using sport to tackle social issues, having a particular emphasis on underprivileged children.

In 2018, having won three premiership titles and two Champions Cups, Rupert sold his stake to chairman Nigel Wray.

[22] In September 2017, Rupert, during Richemont’s annual general meeting in Geneva, described the use of the term "Radical Economic Transformation" by Bell Pottinger as "just a code word for theft”, in order to cover up the "State Capture" by their clients, the notorious Gupta family.

Radical Economic Transformation is a policy championed by President Jacob Zuma to reduce racial inequality in South Africa.

He was criticised for denying the alleged existence of white monopoly capital, his account of the process of Afrikaner economic-upliftment, and for comments he made regarding the saving habits of black South Africans.

[27] The controversial leader of the Black First Land First party Andile Mngxitama stated afterwards that Rupert's comments were a reason to commit violence against white South Africans.