Formerly Executive Vice President and Head of the Motion Picture Department and the Intellectual Property Group at the William Morris Agency (WMA), Fogelman was a principal architect of the merger between William Morris and Endeavor Talent Agency, and served as a founding board member and an agent after the companies merged in 2009.
After the patent was awarded, Fogelman built IAF Enterprises, a company which provided the infrastructure to market and support the device.
[1][2] As an agent, Fogelman represented J. J. Abrams, Michael Bay, Courteney Cox Arquette, Whoopi Goldberg, Kevin Spacey, Salma Hayek and Eric Bana as well as corporate clients including Hasbro and HSN.
Described as a film which can lend itself to a toy and sell tickets and merchandise, Fogelman was noted for his toyetic work with Hasbro by the Wall Street Journal, who referred to him as "Mr.
[16] In December 2013, FactoryMade partnered with Robert Rodriguez to create the El Rey Network, an English language American television channel targeting Latino audiences.
[20] In addition to other companies, as of March 2020, FactoryMade had incubated PS, (formerly Private Suite LAX), a reservation only luxury terminal at Los Angeles International Airport co-founded by TPG Growth and Gavin DeBecker;[21] La Reyna, a creative agency catering to a Latin audience;[22] Miraval Olive Oil, a gourmet extra virgin olive oil launched in partnership with Brad Pitt and Angelina Jolie; and Salted, an online subscription-based cooking school.
[23] In 2020, Fogelman founded and launched with Cris Patwa, the James Beard Foundation, and Brad Pitt the sparkling cold brew tea company, Enroot.
[24] In November 2020, Fogelman partnered with Marc Geiger to found SAVELIVE, an initiative to acquire equity in small clubs and help them to expand as they recover from the impact of the Coronavirus pandemic.