John Gerzema is an American CEO and columnist who focuses on social sciences and the impact of leadership ethics and corporate culture on consumer behavior and financial performance.

[4] He was named one of the Top 100 Thought Leaders in Trustworthy Behavior 2014 by Trust Across America[5] and was one of Forbes’ Must-Follow Marketing Minds on Twitter 2014.

Spend Shift Gerzema’s book, Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell and Live (Jossey-Bass, Oct 18, 2010), written with Pulitzer-Prize winner Michael D'Antonio, studied the strategies of companies to adapt to a consumer marketplace focused on ethics, integrity and values in post-recession America.

Spend Shift appeared on the "best of" lists of The Wall Street Journal,[9] The Washington Post,[10] Fast Company[11] and the WEEK Magazine.

[30] In early 2011, Gerzema became executive chairman of BAV Consulting, a division of Burson Marsteller and the company that is responsible for BrandAsset Valuator, a global brand database and management tool.