[4][5] He moved across the country to attend the Haas School of Business at the University of California, Berkeley.

[4][6] Hanke and Sellers created another entertainment startup, The Big Network, which was acquired in 2000 by eUniverse for $17.1 million.

[4] The startup was able to garner significant attention from its mapping technology use early in the Iraq War.

[10] In 2010, Hanke was given resources to staff an augmented reality gaming unit within Google and the new internal startup was dubbed Niantic Labs.

[8] He stayed as the company's CEO and guided the firm through the release of Pokémon Go in July 2016, which generated over $4.2 billion in revenue.