He worked in the Google Maps development team before moving to Niantic Labs, where he directed the augmented reality mobile game Pokémon Go.
Nomura was born in 1986[1] and grew up as Shi Lei (Chinese: 石磊; pinyin: Shí Lěi) in a poor village in Heilongjiang of Northeast China.
His paternal grandmother was a Japanese who remained in China after World War II and married a Chinese man.
[3] In 2014, Nomura devised an idea to create a Google Maps April Fools' Day prank which would allow users to hunt Pokémon on their mobile devices.
[4] After the negotiations completed, Nomura accepted an offer from Niantic Labs in 2015 to lead the development of the game which was to be called Pokémon Go.