John Wilfrid Hinde (17 May 1916 – 26 December 1997) was an English photographer, whose idealistic and nostalgic style influenced the art of postcard photography and was widely known for his meticulously planned shoots.
However, he soon returned to photography and, in 1956, he left the circus and founded John Hinde Ltd. in Dublin to produce and distribute his colour pictures of Ireland.
Some of his photography was published in colour magazines and books, such as Of Cabbages and Kings, Citizens of War, and British Circus Life.
Here, he met his wife Antonia "Jutta" Falnoga, a trapeze artist for the circus; they married in 1952 and had five children, three sons and two daughters.
So common was this practice that he kept a saw in the back of his car so that, if there happened to be an unsightly object in the view of his camera, he would chop down a nearby rhododendron bush and use it to conceal the eyesore.
This series of photographs was a huge success, not only with tourists, but also with the Irish people who enjoyed being reminded of the vibrant environment in which they lived.
Billy Butlin had founded the camps as a place for working-class people to go for vacation, complete with high excitement and low cost.
Hinde's pictures portrayed holiday makers taking advantage of all of the things Butlin's had to offer, having a grand old time in the process.
Scenes from the postcards included people eating in lavishly decorated dining halls, large indoor swimming pools, themed bars, and amusement park rides.