Holliman began his broadcasting career as a news and sports reporter for a local radio station in his hometown of Thomaston, Georgia.
He then moved to Atlanta and worked at the AM radio station WSB where he became a local celebrity by broadcasting live for several days from the site of a fire at an oil tank farm in Doraville, Georgia.
[1] In May 1999, NASA dedicated the Launch Complex 39 Press Site auditorium at the Kennedy Space Center in Holliman's name.
The book as well as the film features Holliman's sudden involvement, under Wiener's supervision, in CNN's coverage of the Gulf War.
Holliman was part of the live coverage of the January 17, 1991 Baghdad air strike where he, along with colleagues Bernard Shaw and Peter Arnett, kept broadcasting from their Al-Rasheed Hotel room amid extensive aerial bombing by the Western Coalition forces.