John M. Noel

Noel remained as Travel Guard's CEO until 2009,[5] exceeding revenue and profitability goals over the three years from the sale of the company to his departure.

The purchase allows BHSI to offer its customers 24-hour global personal assistance, virtual-concierge and connected vehicle service as well as travel-industry liability insurance.

Partners donate time, abilities, and finances to build clinics, schools, and orphanages in developing countries worldwide, with a focus on AIDS orphans in sub-Saharan Africa.

[14][15] Noel worked with the Kenyan government to create Nyumbani using a self-sustaining model that employs the melia tree[16] to produce lumber and generate revenue and food forests to provide fruits and vegetables to eat and sell.

The food-forest effort is a project of Trees 4 Children, a Make A Mark initiative that applies business solutions to problems of sustainability and subsistence.

[17] In Wisconsin, the Noels co-founded the local Boys and Girls Club, are major benefactors of the University of Wisconsin-Stevens Point and have helped launch seed schools in Milwaukee and other urban areas.

On May 21, 2016, the Noels each received honorary [20]Doctor of Humane Letters degrees bestowed by the University of Wisconsin-Stevens Point.

As he was building Travel Guard, Noel became a supporter and adherent of Stephen Covey, author of The Seven Habits of Highly Effective People.