[1] Carter served as editor of each of the "Big Three" women's magazines: McCall's from 1961 to 1965, Ladies' Home Journal from 1965 to 1974, and Good Housekeeping from 1975 to 1994.
[1][2][3][4] Under his tenure magazines began putting photos of celebrities on the cover which became a commonplace practice.
[1] He was inducted into the Hall of Fame of the American Society of Magazine Editors in 2000.
[1] In March 1970, more than 100 feminists led by Susan Brownmiller stormed Carter's office at the Ladies' Home Journal and held an eleven-hour sit-in, demanding that he resign.
After that, he was more willing to publish stories about job discrimination and sexual harassment and work to advance causes related to women.