After the war, while working in Tokyo for William Randolph Hearst's International News Service, he interviewed General Douglas MacArthur and traveled with Emperor Hirohito.
By the end of his career, he became NBC's senior Asian correspondent and was appointed vice-president of RCA Corporation.
After having been retired for many years, Rich was featured in NBC Nightly News' Making a Difference segment on July 24, 2008.
The photos, taken with a Nikon Camera and covering a wide variety of subjects from children to generals, are all in color, presenting a rare picture of the "Forgotten War", which is known mostly through black and white images.
Forty of the photos were displayed at the KORUS HOUSE in the Korean Embassy in Washington DC from July 24, 2008 and remained so until August, 11.