The band consists of singer Janine White, digital artist Vincent Marcone, cellist Kitty Thompson, and guitarist Steve Hiehn.

Always accompanied by dark art, they fall into a niche that touches on steampunk and goth genres, while evading specific categorization.

Marcone (and his alter ego, My Pet Skeleton) is a Juno award-winning graphic artist who combines traditional and digital techniques to craft album covers, fairy tales, short films and music videos.

In March 2003, Johnny Hollow launched their own small teaser site to announce the release of their first self-produced full-length album.

Within one month of the album's release, the band was invited to contribute their first single named 'Bag of Snow' to D-Side's sampler disc, to be in the company of artists like Martin Gore of Depeche Mode, Lisa Gerrard of Dead Can Dance, Robin Guthrie of the Cocteau Twins, Type O Negative, The Cramps and Goldfrapp, who all had a strong influence on the band.