In 1993, an entrepreneur, Gabriel Cîrlig, identified in the Romanian market after the 1989 revolution two types of products that were necessary, but scarcely available at the time, lingerie and swimsuits.

[4] Number of Employees: Turnover: In 1993, Gabriel Cîrlig, had found that the Romanian market of after 1989 was poor in two types of products, lingerie and bathing suits.

[10] In 2004, Jolidon had purchased its main rival at the Romanian market, it was the Argos Company from Cluj-Napoca with a 60-year tradition in tailoring lingerie and swimwear and over 800 employees.

In 2006, Jolidon took over Flacăra, one of the largest garment factories in Romania, with 1,000 employees, who also owned the Falla brand, for the amount of 800,000 euros.

[4] Its products were exported throughout Europe: Italy, France, Hungary, Germany, Switzerland, Belgium, Slovenia, Croatia, Poland, Latvia, Austria, Cyprus, Malta, but also in America, Canada, Japan, South Africa, Lebanon, Israel or in Asia.