With the success of its flagship brand, JFC acquired some of its competitors in the fast food business in the Philippines and abroad such as Chowking, Greenwich, Red Ribbon, and Mang Inasal.

[7] In 1975, Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor in Cubao, Quezon City[8] which is credited as the first Jollibee outlet.

[9] The Magnolia outlets operated by the Tan Caktiong clan began offering hot meals and sandwiches upon request from the customers which the family found out to be more popular than the franchise's ice cream.

In 1978, the family decided to cancel the Magnolia franchise and converted the ice cream parlors they operated into fast food outlets.

It was able to withstand the entry of McDonald's in the Philippines in 1981 by focusing on the specific tastes of the Filipino market, which differed from the American fast food company.

In May 2018, Jollibee's online food delivery operations were suspended as a result of the breach, in compliance with the National Privacy Commission's directive.

[27][28] On October 19, 2010, the company acquired 70% share of Mang Inasal, a Filipino fast-food restaurant specializing in barbecued chicken, for ₱3 billion ($68.8 million).

[34] In 2009, the company divested its shares from Lao Dong and Chun Shui Tang, in an effort to focus on bigger restaurant chains in mainland China.

[38] In 2015, the company formed a joint venture with Jasmine Asset Holdings Ltd. to operate the Dunkin' Donuts master franchise in China.

[40] In May 2018, the company announced that it acquired a 45% stake in the master franchise of Tim Ho Wan, a Michelin-star dim sum restaurant chain in Asia Pacific, for SG$45 million from its private equity fund investment Titan Dining Partners Limited.

[41] The company later acquired full control of the ownership and management of the Tim Ho Wan business in 2025 through wholly owned subsidiary, Jollibee Worldwide Pte.

[16] In 2011, JFC acquired 50% of SuperFoods Group, the owner and operator of the Hard Rock Cafe franchise in Vietnam, Highlands Coffee, and PHO24.

[47] However, in 2023, the company sold assets of said chain to East-West Restaurant Concepts, a wholly-owned subsidiary of Viet Thai International Joint Stock Co. and instead aimed to focus on growing its new businesses at the time in Tim Ho Wan, Yoshinoya, and Milksha.

[50] In October 2015, the company announced that it had acquired a 40-percent stake in Smashburger in a deal that values the American fast-casual burger chain at $335 million.

[52] On September 7, 2018, the company announced its acquisition of a 47% stake in US-based Mexican food restaurant, Tortas Frontera of Rick Bayless for $12.4 million.

[57] On September 27, 2018, the company announced its 50-50 joint venture with Chinese-American restaurant chain, Panda Express to bring its stores to the Philippines.

The company sold assets of said chain to East-West Restaurant Concepts, a wholly-owned subsidiary of Viet Thai International Joint Stock Co. and instead aimed to focus on growing its new businesses at the time in Tim Ho Wan, Yoshinoya, and Milksha.

[38] In 2022, the company also announced that its subsidiary terminated the master franchise agreement for Dunkin' Donuts, which covers mainland China, Hong Kong, and Macau.

"[84] In the same month, the company and First Gen Corporation also signed an agreement to "shift to renewable energy by operating 6,300 solar panels in its Canlubang Baking Facility.