Jonathan "Jon" Stein is an American fintech entrepreneur.
[1][2][3][4] He is the founder and chairman[5] of Betterment, the largest independent online financial advisor in the U.S., with over $18 billion in assets under management.
[6] Stein served as chief executive officer from Betterment's founding in 2010 until December 2020, when he was succeeded by Sarah Levy.
[7][8] Stein launched Betterment in 2008 at TechCrunch Disrupt and made it to the final five in the Startup Battlefield competition the same year.
[9][10] An outspoken critic of some traditional financial practices, Stein has become a recognized industry advocate for more transparency in investing and more customer-centric financial solutions, as well as public policy issues, such as the U.S. Department of Labor's fiduciary rule for retirement plans.