He is a scholar in behavioral economics and consumer decision-making, with research focusing on how cognitive biases, emotions, and social influences shape individual and collective choices.

He received his Bachelor's degree in Public and International Affairs from Princeton University, where he developed an interest in the intersection of psychology, economics, and decision-making, inspired by the teaching of Daniel Kahneman.

He earned a PhD in Marketing from the Fuqua School of Business at Duke University, focusing his dissertation on preference prediction.

[1] Levav is currently the king philanthropies professor of Marketing at Stanford University's Graduate School of Business,[2] where he also serves as the director of the behavioral lab.

His findings have been influential in both academic circles and practical business applications, helping companies better anticipate and understand consumer behavior.