Jools Lebron

Her August 2024 videos about being "demure" went viral that month and acquired several million views, with multiple celebrities, companies, agencies, and brands using the phrase in their online marketing and social media posts.

[3] On August 2, 2024, Lebron uploaded a 17-second video titled "How to be Demure at Work" to TikTok, which went viral on the platform.

[6] Companies, agencies, and brands including NASA have also used the phrase in their online marketing and social media posts.

[5] In August 2024 TMZ reported that a man from Washington filed to trademark Lebron's catchphrase "very demure, very mindful" with the intention to use it for marketing, promotion, and advertising.

[5] She stated in 2024 that watching online content made by transgender social media influencers Gigi Gorgeous, La Demi, and Nikita Dragun helped her come out.