[4][5] During 2014, Lazzarato personally documented her gender transition through social media profiles, notably through videos revolving around cosmetic procedures, which obtained viral status.

In 2016, an incident involving Lazzarato being deported from Dubai due to her status as a transgender woman resulted in widespread media coverage.

Through modeling, Lazzarato has appeared on the covers of Paper and Fashion, been featured in spreads for Galore, Kode, Refinery29, and Out and served as a frequent muse of August Getty Atelier.

[7][9][10] Gigi's mother, Judith, died of leukemia on February 3, 2012, at Princess Margaret Cancer Centre, Toronto.

She frequently attends BeautyCon conventions to meet with fans and sit in on panels about makeup techniques and the cosmetics industry.

[20][21] In early 2015, Gigi starred in fellow YouTuber Shane Dawson's debut short film I Hate Myselfie as Amber.

At the 2015 MTV Video Music Awards, Gigi, along with a group of drag queens, introduced Miley Cyrus for the debut performance of "Dooo It!"

She was denied entry to Dubai for "imitation of women by men", despite the fact that, as confirmed by Gigi, "the gender on [her] passport states female and not male."

[32][33] The "#JusticeForGigi" hashtag surfaced on Twitter, with fans and supporters calling for Gigi's release and a reform in anti-LGBTQ laws.

[35] Before leaving Dubai for Sweden, Gigi responded to the incident by calling for equality and legal protections for LGBTQ people.

In October 2014, Gigi began dating Cory Binney, the half-brother of drag queen Alaska Thunderfuck, after meeting at a club.

[44] On July 12, 2019, Gigi and Getty married in a private ceremony at Rosewood Miramar Beach in Montecito, California.

[49] In a September 2015 issue of People, Gigi credited "transgender model and performing artist Amanda Lepore and the death of my mother for sparking my transition.