The company was started by Samuel Tatelman, who sold furniture from a truck for a decade until opening a store in Waltham, Massachusetts in 1928.

Barry and Eliot had to go on the radio to beg people not to come, while customers stood in line for hours waiting for their turn to go into the showroom.

With 120,000 sq ft (11,000 m2) of showroom space and a Mardi Gras/Bourbon Street theme, the location introduced Jordan's to the MetroWest area.

[5][6] At the time of the sale, Barry and Eliot said it would enable them to give their children the freedom to choose any career,[7] and would help the Tatelmans to open more stores.

[6] Operationally, Barry and Eliot remained at the helm as integral parts of the company, while still starring in the brand's radio and television commercials.

Barry Tatelman left the company in December 2006, to pursue other interests including helping to produce the Broadway show Dirty Rotten Scoundrels.

On Mother's Day of 1992, the Motion Odyssey Movie (MOM) opened in the Avon store, after five years of planning and a $2.5 million investment.

[18] The Warwick, Rhode Island location offered a free visual experience titled "Splash", in which it contained LED lights flashing to dancing water fountains to all-time music.