Jordan cars were noted more for attractive styling than for advanced engineering, although they did bring their share of innovations to the marketplace.

The plant was built in two stages: the first 30,000-square-foot (2,800 m2) building was begun on April 5, 1916 and finished some seven weeks later, while the second addition was completed within months of the first structure.

The most-flamboyant of color schemes was on the four-passenger Sport model, which could be ordered in "Submarine Gray", with khaki top and orange wheels.

[9] Jordan was also one of the first automakers to christen its model types with unique, evocative names, such as the Sport Marine (with "fashionably low" 32×4-inch {81×10 cm} wheels, it was "essentially a woman's car"),[4] Tomboy, and Playboy.

He originally wanted to name the car with the World War I term "Doughboy," but decided on the common-sensical-but-provocative Playboy instead.

Appearing in the June, 1923 edition of the Saturday Evening Post, the ad promoted the Jordan Playboy in art by Fred Cole, driven by a cloche hat wearing flapper hunkered down behind the wheel in abstract fashion, racing a cowboy and the clouds.

She can tell what a sassy pony, that’s a cross between greased lighting and the place where it hits, can do with eleven hundred pounds of steel and action when he's going high, wide and handsome.

The ad featured art work showing a Jordan Playboy in front of a cottage in winter by the sea, with a young boy walking by, looking up to the second story window aglow red from within.

Jordan wrote to the editor of the Post:[2] We regret that our recent advertisement has offended your high moral sense... perhaps had we placed lights in the downstairs windows as well, the suggestive implications would have been minimized.In 1927, the firm introduced its only significant misstep: the Little Custom, a luxury compact.