[6][3] In 2007, O'Connor launched the digital art platform "Pollocks" in an attempt to challenge the traditional gallery model, by providing a virtual space for young creatives to upload and share their work online.

[12] Developing a concept in response to the elements of the Chinese Zodiac, O'Connor brought together a program that involved site-specific sculpture, performance and musical collaborations with William Orbit and Joe Rush.

[15] Designs were projected in a guerilla campaign onto famous London landmarks, including Big Ben, Tate Modern, St Paul's Cathedral and The Bank of England.

[19] Utilizing social media with the #AVERAGEJOE hashtag, he crowdfunded £10,000 in a week to fund a trip around the world and making a global community of 286 shareholders the unlikely winners of a Damien Hirst Spot Print.

[21][1] In October 2020,[22] expanding on themes of connectivity and possibility consistent within his practice, O'Connor launched CIRCA,[23] a platform dedicated to showcasing digital art in the public sphere[4] on London's Piccadilly Lights screen.

"[24] After initially approaching the site owners, Landsec, via Twitter[23] to propose a one-off project, O'Connor established the digital art platform as a daily incarnation on the iconic billboard screen.

[27] In 2013, O’Connor was publicly voted into The Guardian's 100 most influential and innovative people working across arts, culture and the creative industries in the UK, alongside artists Jeremy Deller and Mike Nelson.