José Luis Friaza Pérez (born 12 May 2002) is a Spanish professional footballer who plays as a forward for Xerez Deportivo FC.
Born in Estepa, Seville, Andalusia, Friaza played for local sides Estepa Industrial CD,[1] EF Peloteros Sierra Sur and Puente Genil FC before joining Elche CF's youth setup in 2020.
[2] He made his senior debut with the latter's reserves on 17 April 2021, coming on as a second-half substitute in a 0–1 Tercera División away loss against Atlético Saguntino.
[3] Definitely promoted to the B-side ahead of the 2021–22 campaign, Friaza scored his first senior goal on 12 September 2021, netting the second of a 2–0 away win over CF Recambios Colón.
[5] Friaza made his first team debut for the Franjiverdes on 20 January 2022, replacing Guido Carrillo in extra time of a 1–2 home loss to Real Madrid in the season's Copa del Rey.