Joseph Christoffel Hoagland (June 19, 1841 – December 8, 1899) was an American businessman, industrialist and civil servant who founded and presided the Royal Baking Powder Company.

The family began in the Americas with a Dutch settler to New Amsterdam, Dirck Jansen Hoogland, who arrived in 1657.

(Sarah Rapelje was born in Fort Orange (now Albany) 1625 to Joris Jansen Rapalje (1604-1662) and Catalyntje Trico [1605-1689].

[2][3] Joseph C. Hoagland lived on Fifth Avenue, and worked at 171 Duane Street where he manufactured a brand that made millions of dollars.

Hoagland excelled in marketing and branding their product with such logos such as "absolutely pure" that rendered it better advertised than other bakers.