In 1822 he founded a small biscuit baker and confectioner shop at number 72 London Street.
One of the main calling points of the stage coaches was the Crown Inn, opposite Joseph Huntley's shop and he started selling his biscuits to the travellers on the coaches.
Because the biscuits were vulnerable to breakage on the coach journey, he started putting them in a metal tin.
In 1838, Joseph Huntley was forced by ill-health to retire, handing control of the shop to his older son Thomas Huntley, who was joined in partnership by George Palmer.
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