"[2] In 2010, the New York Times called Turow “the ranking wise man on some thorny new-media and marketing topics.
"[3] From 1999 onward, his national surveys of the American public on issues relating to marketing, new media, and society have received a great deal of attention in the popular press as well as in the research community.
Among these are The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet(2021[10])[11],The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power (Yale University Press, 2017),[12] The Daily You: How the New Advertising Industry is Defining Your Identity and Your World (Yale, 2012),[13] Niche Envy: Marketing Discrimination in the Digital Age (MIT Press, 2006),[14] Breaking Up America: Advertisers and the New Media World (University of Chicago Press, 1997; paperback, 1999).,[15] and Playing Doctor: Television, Storytelling and Medical Power (Oxford, 1989 and Michigan, 2013).
[16] His introductory text, Media Today: Mass Communication in a Converging World (Routledge) is in its sixth edition .
[20][21] His chair is named after Robert Lewis Shayon, who was a prominent CBS radio producer, Saturday Review TV critic and Annenberg professor.