[5] He also worked with various retailers, showing them different ways to add vegetarian options to their menus, and launched the organization's first national anti-factory farming advertising campaign.

[6] Since starting with The HSUS in 2005, Balk waged successful campaigns persuading many of the largest corporations in the world to improve animal welfare in their supply chains.

He has worked with food service companies like Compass Group, Aramark, and Sodexo to make plant-based front and center on their menus.

[7] He also helped lead successful legislative campaigns to criminalize factory farming abuse in Arizona, California, Colorado, Maine, Utah, Nevada, Michigan, Massachusetts, Oregon, and Washington.

[16] Balk's work has been covered by the USA Today, Associated Press, Fortune, CNN, Christian Science Monitor, The New Food Economy, Time Magazine, The Young Turks, The National Review, and dozens of other outlets.

Balk has been a guest and commentator on podcasts and news programs, and he has been featured in books such as Kathy Freston's New York Times best-selling book, Veganist, Melanie Joy's, Why We Love Dogs, Eat Pigs, and Wear Cows, Chase Purdy's Billion Dollar Burger, Jennifer Skiff's Rescuing Ladybugs, Leah Garcés' Grilled: Turning Adversaries into Allies to Change the Chicken Industry, Caryn Ginsberg's Animal Impact, Ben Davidow's, Uncaged, Nathan Runkle's Mercy For Animals, Judah Pollack and Olivia Fox Cabane's The Net and the Butterfly, Maisie Ganzler’s You Can’t Market Manure at Lunchtime, Robert Cheeke’s The Impactful Vegan and Paul Shapiro's Clean Meat.