In 2017, Citarella continued his collaboration with Troemel, working with him on an Etsy art store called Ultra Violet Production House.

For example, items placed for sale included a couch covered in hardcore-punk-band patches and a bench built from two Apple computers topped with a plank of wood.

Andrew Russeth of The Observer describes the work as showing "exacting detail" instilling in viewers a "discomfort [that]...is also a sign that Mr. Citarella is closely attuned to the intricate traps of image production today.

Writing for Artsy, Scott Indrisek notes that the piece displays "a canny blend of analog photography and digital trickery, with many images borrowed from the internet... [it] has the slickness of a dystopian IKEA catalog spread.

Described as "Lex Fridman for the Left", podcast guests have included Matty Healy, Catherine Liu and Brace Belden.