Prior to that, Simon curated exhibitions in museums and art spaces in Tel Aviv-Yafo, NYC, Melbourne, London, Zürich, Vienna, Berlin, and Amsterdam, among other places.

The debut exhibition, I Slept With Ari Libsker (2001), gained mythical stature as several artists in it went on to become prominent cultural figures in the city and worldwide, namely Roee Rosen, Zoya Cherkassky Archived 2019-08-18 at the Wayback Machine and Roy Chicky Arad.

[3] As director of MoBY, Simon put special emphasis on expanding outreach programs, developing funding options and facilities and cataloging the museum's collection.

Simon has worked with artists, writers and curators such as Hito Steyerl, Anri Sala, Anna Witt, Thomas Galler, Cristina Garrido, Nicole Wermers, Micah Hesse, Ohad Meromi, Olaf Nicolai, Francesco Finizio, Mika Rotenberg, Keren Cytter, Ari Libsker, Nimrod Kamer, Maayan Strauss, Vincent Vulsma, Harald Thys and Jos de Gruyter, Ekaterina Degot, Boyan, Elisheva Levy, Ariella Azoulay, Jan Verwoert, Ingo Niermann, Kerem Halbrecht, Lara Favaretto, Irit Rogoff, Caterina Riva, Omer Fast, Joseph Grima, Noam Yuran, Jodi Dean, Noa Yafe, Bini Adamczak, Slavoj Zizek, Aim Deuelle Luski, Michael E. Smith, Ruti Sela and Maayan Amir, Oliver Ressler, David Riff, Noa Tsaushu, Zoya Cherkassky, Simon Fujiwara, Doron Rabina, Avi Bohbot, Zachary Formwalt, Moshe Gershuni, Harun Farocki, Yael Bartana, Yair Garbuz, Boris Buden, and Roee Rosen, among others.

Since the so-called dematerialization of currencies and art practices in the late 1960s and early 1970, we have witnessed several shifts the book claims: the focus of labor has moved from production to consumption, the commodity has become the historical subject, and symbols now behave like materials (brands etc.).

At the height of the influence of Object Oriented Ontology and speculative realism in contemporary art circles, the book provided a much needed critique of these trends of re-fetishization and de-contextualization.

"[6] Pelin Tan wrote in Domus Magazine: "Neomaterialism is a book that prevents us to fall into the pessimism of perceiving the thought of new materialism as a minimalist approach as well as to reconsider our practice as curators, architects and artists in a transversal way in order to create a further criticism not only of the modernist but also post-structuralist heritages of representation and subject-object relations.

[9] In the summer of 2007 Simon and Arad opened together with artist Maayan Strauss The New and Bad Art Gallery in Tel Aviv, which presented a line-up of debut solo exhibitions by young female artists (Eden Bannet, Inbal Strauss, Noa Tsaushu, Oren Ben Moreh, Efrat Kedem and Fumio Sakurai), with two male exceptions (Nimrod Kamer and Know Hope).

Parallel to these projects in poetry, since the 2000 Simon has been writing and directing short films as a member of the group of filmmakers Baboon, together with Tom Shoval, Daniel Adar, Michael Hanegbi, Adam Sanderson and Oren Shay.

On its board are key filmmakers, programmers and scholars such as Dan Shadur, Adam Aboulafia, Laliv Melamed, Dani Rosenberg, Nimrod Kamer, Ari Libsker, Tom Shoval, and Karin Rywkind Segal.

Parallel to these filmmakers, the magazine highlighted the work of Albert Serra, Jia Zhangke, Amos Guttman, Abderrahmane Sissako, Scandar Copti, Lisandro Alonso, Barry Jenkins, Apichatpong Weerasethakul, Keren Yedaya, Hagar Ben-Asher, Pedro Costa, Adam Sandler, Rob Schneider, Avi Mograbi, Peter Watkins, Roberto Rossellini, Sasha Grey, Russ Meyer, Pier Paolo Pasolini, Miguel Gomes, Dušan Makavejev, Matías Piñeiro, Elida Gera, Kendrick Lamar, Claire Denis, Michal Bat-Adam.

In his column, Simon observed urban developments and gentrification trends, gave voice to right to the city movements and expanded on the intertwined political and architectural meaning of public sphere.

– group exhibition, Left Bank: The Israeli Communist Party Culture Club, Tel Aviv-Yafo, Sep. 2008 • "Come to Israel: It’s Hot and Wet and We Have the Humus" – group exhibition, Storefront for Art and Architecture, NYC; April 2008 • The Rear – The 1st Herzliya Biennial of Contemporary Art, Israel, 2007 • Doron – group exhibition, Minshar College of Art, Tel Aviv-Yafo, 2006, co-curated with Maayan Strauss and Roy Chicky Arad • Blanks – group exhibition, Center for Contemporary Art, Tel Aviv-Yafo, Nov. 2005, co-curated with Sergio Edelsztien • Sharon – group exhibition, Teachers College of Technology, Tel Aviv-Yafo, 2004 • Amos Gitai – A Retrospective, travelling film program in Israeli cinematheques, 2003 • I slept with Ari Libsker - group exhibition, The Free Academy Pavilion of Art, Tel Aviv-Yafo, 2001[15] • 96 Elections – solo exhibition of Roy Chicky Arad, Tal Esther Gallery, Tel Aviv-Yafo, 2000 • Push Up Teaser (teaser for feature film starring Yael Grobglas, Omer Goldman and Danielle Kitzis), 2011[17] • Die Unsichtbare Hand (special commission from the Zebra Poetry Film Festival, Berlin, based on a poem by Daniel Falb), 2010[18] • Les mots et les choses (starring Yehuda Levi, Gili Saar and Roee Rosen), 2004 • My Room (documentary short commissioned by Channel 8 for science & culture), 2002 • The Radicals (starring Yaara Sharon, Roy Chicky Arad, Michael Hanegbi, Dan Shadur, Ari Libsker, Lior Levy, Michal Shalev), 2001[19] • Moments (documentary commissioned by Israeli Channel 1), 2001 • City Hole (starring Iva Kafri and Tomer Persico), 1999