Joule Assets was founded in 2010 by Demand Response industry leaders Mike Gordon, CEO, and Dennis Quinn, COO.
Gordon previously served as founder and CEO of Consumer Powerline (later CPower, a DR aggregator, later purchased by Constellation Energy Group.
[2] Quinn, a founding member and previous CEO of Celerity Energy, was instrumental in developing the early demand response rules for participation in California.
Joule Assets also offers an investment fund to allow businesses to install load controls or do retrofits that will, in turn, help them tap into additional market opportunities.
Customers/partners include energy and curtailment service providers, grid operators, equipment companies, ESCOs, and software.