[2] While working in social services at New York City's Mount Sinai Hospital, Sacks met her husband to be, Charles Beber, an intern then who became a gerontologist.
[1] With two children in elementary school and no prior plans to start a career, Beber decided to go into the advertising business after hearing a speech in 1971 by Gloria Steinem about women's rights.
[3] She got some training from a cousin who owned an advertising agency and started the firm in 1972, where their first client was the American Jewish Committee of which Beber was an officer.
See It Like a Native", a poster of a woman from behind wearing only snorkeling gear and a bathing suit bottom, and a campaign that used the slogan "Miami's For Me".
[5] Beber used the conversation as the impetus to develop a campaign for Helmsley that featured her as "Queen of the Palace", carefully watching over every detail at the Harley Hotel in Manhattan.
[1] When the firm was rehired after Helmsley's income tax evasion conviction, Beber developed the slogan "Say what you will, she runs a helluva hotel.