He is also founding partner and Chairman of Hill + Knowlton Strategies, Guatemala, the local subsidiary of this international public relations firm.

Wurmser is involved in other business ventures in the marketing services and communications areas that include 141 Soho Square, MEC, Mindshare and Mediacom, all part of the WPP Group.

He has more than 30 years of experience in the marketing of consumer goods throughout Latin America and a history of active participation in business chambers and organizations, as well as a spell of public service with the government of Guatemala.

[1] He was responsible for trade and industry promotion - with special emphasis on attracting foreign investment - and coordinated the regional and global economic integration efforts of the Arzú administration.

[citation needed] Before taking up public service, Wurmser was responsible for developing and implementing the franchise program of Pollo Campero, one of the most successful fast food restaurant chains in Central America, which led to its international expansion.