[6] The market for the genre is highly "fragmented and complex, with per-person prices for a game ranging from tens to thousands of yuan (a few United States dollars to a few hundred).
[6] Vogue Business viewed the success of the "substantial market" as "based on high-quality content" and young people with a "huge appetite for suspense-driven interactive narratives where the players themselves take control".
[4] In October 2022, regulation of mature content was introduced by municipal and provincial authorities, leading some store owners to remove certain game materials from sale.
[12] The draft regulations state that "the contents of such games must not smear the traditional Chinese culture or contain inappropriate materials involving obscenity, gambling, drugs, and other elements that could go against moral standards".
[12] The regulations also include additional rules for minors such as not allowing "underage customers on school days" and that "children under the age of 14 must be accompanied by their parents or other guardians".