Her extensive studies of the female anatomy helped her to create an environmentally friendly tampon with no applicator.
Dr. Judith Esser-Mittage worked alongside Carl Hahn to create a company where they could mass-produce the o.b tampon.
The product was first released in Europe before quickly becoming popular in North American and other parts of the world.
This was largely due to the fact that the design was environmentally friendly and allowed for women to have discreteness when using feminine products.
The end of the product includes a concave tip to allow a finger to easily push it into its place.
[2] Esser-Mittag's idea was to create a product that worked with a woman's body to offer the best protection and absorption.
She was not satisfied with pads because they could not be worn in water and thought that applicator tampons were uncomfortable and did not conform to the woman's body.
[7][8] After the invention of this new tampon, the product was mass-produced throughout the mid-20th century with the help of the Carl Hahn Company in Germany.
brand continues to retain a board-certified gynecologist and research team to pursue Esser-Mittag's vision for innovative options for women.