After the sale of Craig to CHUM in 2004, the channel was relaunched in 2005 as PunchMuch—an interactive spin-off of MuchMusic featuring music videos voted on by viewers online and via text messaging.

[6] CHUM's disputes over the channel were soon rendered moot when it acquired Craig Media in 2004, primarily to gain control of its A-Channel television stations in western Canada (which joined its Citytv brand).

[7][8][9][10] On June 9, 2005, CHUM announced it would rebrand the channel on June 30 as PunchMuch, changing the format to an automated music video service that would allow viewers the ability to request music videos and participate in on-screen chat, polling, and other interactive participation with their mobile phone.

[10] In July 2006, Bell Globemedia (later CTVglobemedia) announced that it would purchase CHUM for an estimated CAD$1.7 billion, including PunchMuch.

[18] On June 21, 2016, it was announced that Stingray Digital would acquire Juicebox and its sister channels from Bell Media; the networks were sold for $4 million.

[20] On June 1, 2017, Stingray announced the completion of the rebranding process for all four music video channels, which included new programming and a national promotional campaign.

Since its relaunch as Juicebox and sale to Stingray, this channel airs primarly music video and programs aimed at younger children and teenagers.