The Juicero Press featured Wi-Fi connectivity and used proprietary, single-serving packets of pre-chopped fruits and vegetables that were sold exclusively by the company on a subscription basis.

[4] The company's juicing press was originally priced at $699 when launched in March 2016,[5] but was reduced to $399 in January 2017, 12 to 18 months ahead of schedule, in response to slow sales of the device.

The Guardian wrote that Juicero was an example of "the absurd Silicon Valley startup industry that raises huge sums of money for solutions to non-problems.

[14] The company defended its product and its process, claiming that squeezing packs by hand created undue mess and promoted a poor user experience, and later offered full refunds to any customers dissatisfied with their press device.

[15][16] After taking apart the device, venture capitalist Ben Einstein considered the press to be "an incredibly complicated piece of engineering", but felt that the complexity was unnecessary and likely arose from a lack of cost constraints during the design process.