It is located within the municipality of Juigalpa, approximately 140 km east of Managua on Carretera Rama, in the central region of Nicaragua.

In 1659, mayor Jeronimo Villegas requested land from a Spanish government representative, Sebastian Alvarez, for the foundation of a town.

The name Juigalpa means “land abundant of jicaro,” and “origin of black snails” in an Indian tongue.

Because Juigalpa is the largest city in the region, it has many commerce and service sector businesses as well.

Peatonal Asunción _a pedestrianized street_ is a brand new addition to the city's attractions with a fountain, benches, plenty of shade trees, and coffeeshops, ice cream parlors, and leathergood stores.

About four blocks north of Plaza Mayor there is Palo Solo Park a neatly manicured overlook on a hill with great views of the city and the surrounding Amerrisque Mountains.

There is also the Gregorio Aguilar Barea Archaeological Museum in Juigalpa, featuring several stone carvings and other artifacts found in the Amerrisque Mountains.

This patron saint festival is renowned as one of the best in Central America, drawing people from neighboring countries.

Electric service is very consistent relative to the Pacific side of Nicaragua as it does not share a power plant with Managua.