[1] After earning her bachelor's degree in Nuremberg, Germany, Lang went to New York to work as an intern at a small marketing firm for three months in 2009.
Explaining that the Visa gave her the opportunity to move to the USA through her abilities and not through "a relationship or tied to a company".
VEERT went on to gain success, recognition and subsequent endorsements from tastemakers, ranging from Miguel, who expressly approved the brand[8] to Alicia Keys, The Weeknd, Meek Mill, Winnie Harlow, Giveon, Stephen Curry, Swizz Beats, Brett Gelman, J-Hope of BTS, Westside Gunn, Maluma, Bryson Tiller, Brad Pitt and Nas.
And it includes sterling silver, 18K gold and gemstones, emphasizing on inclusivity, positive energy and healing.
[15] It is believed to also help one press on from all types of sorrow, depression and grief, find love, affection, and friendship, and alleviate stress, worries, fears and tension.
[16] According to The New Zealand Herald, VEERT jewelry has the feel of a luxury but yet contemporary item, as is associated with Italian and French heritage brands.
[19][20][7] As a way to celebrate the brand's 1 year anniversary, an exclusive limited-edition jewelry collection was offered on Instagram in 2021 by VEERT.