Juliet Gellatley

After obtaining a degree in zoology and psychology, she became the Vegetarian Society's first youth education officer (1987 to 1993) and rose to become its director.

In October 1994, she launched Viva!, a registered charity that campaigns for vegetarian and vegan lifestyles and promotes animal rights.

[5] Gellatley was one of several people who provided information used in the writing of the book Striking at the Roots: A Practical Guide to Animal Activism (2008) by Mark Hawthorne.

[6] The Australian High Commission in London responded that it was, "a campaign based on false, emotive and outdated information," and that the meat was a by-product of a regulated cull to control the numbers of kangaroos that would take place anyway.

[7] In 2002, on the television show 60 Minutes,[8] she talked about the "illegal" killing of kangaroos in Australia, and in 2006 wrote "'Under Fire' A Viva!