The brand is owned by Le SuperClub Vidéotron, a division of Quebecor Media, which maintained corporate-owned stores until 2018.

The company was founded in May 1987 and at one point claimed to be the third-largest player in the Canadian video rental industry.

In 2004, due to financial issues that had been prevalent for many years, the assets of the chain were purchased by Quebecor Media, resulting in the re-branding of the stores with the current logo, and now Jumbo Video is now essentially the English Canadian brand of SuperClub, Quebec's dominant video rental chain, and the two brands now share similar marketing.

In addition to media rentals and sales, the store includes many varieties of popcorn, single-serve coffee, collectible toys (such as trading cards, figurines, and plushies), and other products.

[3] The chain was previously publicly traded as a company called Jumbo Entertainment Inc. After selling its assets to Quebecor, the remaining shell company agreed to a reverse takeover by clothing retailer West 49.