[2] In 2012, Jeremy Hodara[3] and Sacha Poignonnec,[4] ex-McKinsey consultants, founded Jumia along with Tunde Kehinde and Raphael Kofi Afaedor.

[5] Jumia was launched in Nigeria in 2012 and expanded to five other countries: Egypt,[6] Morocco, Ivory Coast, Kenya and South Africa.

[17] In late November 2018, Jumia partnered with cryptocurrency company Telcoin to enhance payment service capabilities throughout their areas of operation.

[28] Under the agreement, Travelstart took control of the sales, fulfilment and customer service aspects of Jumia Travel online booking websites in all its operating territories.

[34] In November 2022, Jumia announced leadership changes after positing significant financial losses, with the appointment of a new Management Board and Acting CEO, while Jeremy Hodara and Sacha Poignonnec, Co-CEOs, resigned from their roles.

[35] The Supervisory Board appointed Francis Dufay as Acting CEO and elevated Antoine Maillet-Mezeray to Executive Vice President Finance & Operations.

[38] In December 2023, Jumia announced plans to discontinue food delivery across seven markets, shifts focus to expanding physical goods business.

[39] In October 2024, Jumia made the strategic decision to exit South Africa and Tunisia, choosing to focus on Nigeria and other key markets.

[41][42] In May 2020, The United Nations Development Programme (UNDP) in partnership with Jumia Uganda, launched an online platform to enable small and medium enterprises to connect with consumers to sustain livelihoods in view of restrictions on movement, stay at home measures and social distancing guidelines.

[43] In September 2020, the Moroccan Ministry of handicrafts teamed up with Jumia to help artisans sell their products online and alleviate the impact of the pandemic.

[46] In February 2022, Jumia announced a partnership with LocQar, a smart locker company, to bring online deliveries closer to its consumers in Ghana.

[49] In 2023, Jumia announced a partnership to sell French retailer Leroy Merlin’s products in West Africa, part of a plan to expand its reach.

[62] The PSP came as part of Jumia’s strategic partnership with the National Bank of Egypt, with an objective of facilitating online payments as well as the distribution of various digital and financial services.

[64] In the same month, JumiaPay Egypt and Contact expanded their partnership to provide various payment methods, facilitating the online purchasing process for customers.

In March 2016, Jumia Group secured over €300M of funding from MTN, Rocket Internet, AXA, Goldman Sachs, Orange and CDC.