It is situated immediately behind the beach codenamed Juno, the section of the Allied beachhead on which 14,000 Canadian troops landed on D-Day 6 June 1944.

The project, spearheaded by veteran Garth Webb and his companion Lise Cooper, began initially as a grassroots fundraising campaign that eventually gained the financial support of many institutions and businesses and the Canadian and French governments at many levels.

The building itself, designed by Canadian architect Brian K. Chamberlain, is a single-storey structure with five main points, resembling a stylized maple leaf.

The museum also houses a temporary exhibition space which changes approximately once per year and which highlights histories and themes relating to Canada past and present.

[4] During the spring of 2022, the Juno Beach Centre was under threat from a planned condominium development by French company Foncim.