The company creates content across social, web, and audio platforms, and has produced podcasts by athletes such as Kelley O'Hara, Sam Mewis, Lynn Williams, A'ja Wilson, and Napheesa Collier.
[4][5] Kelley O'Hara, a former Cardinal player and a two-time World Cup–winning member of the United States national soccer team (USWNT), was approached to advise the company before taking an interest in the idea of hosting a podcast.
[1][6] This became the Just Women's Sports podcast (later The Players' Pod), in which O'Hara interviews leading female athletes about the arc of their lives from childhood through their career.
[2][7][8] The podcast's first episode came out on July 21, 2020, featuring O'Hara's friend and USWNT teammate Alex Morgan.
[2][9] A group of venture capitalists including Kevin Durant—plus athletes such as O'Hara, Elena Delle Donne, Hilary Knight, Sam Mewis and Arike Ogunbowale—provided seed funding of US$3.5 million in May 2021, before a further investment group led by Joe Tsai added US$6 million the next year.