In May 2017 Juventus' general manager Giuseppe Marotta announced that the club was planning to form a women's team.

Already active in women's youth football since 2015,[5] Juventus acquired the sporting licence of Serie A club Cuneo,[6] which in the meantime had dissolved,[4] allowing the newly-formed team to directly compete in the Italian top division;[7] several players were signed from neighbouring Brescia, Italian champions in two of the previous four seasons and runners-up in the others.

[8] During the tenure of Rita Guarino,[9] Juventus quickly emerged as a dominating force in Italy, winning four consecutive league titles in their first four years of activity.

[10] Juventus' first game was on 27 August 2017, in a 13–0 away victory over Torino in the first leg of the first round of 2017–18 Coppa Italia [it]; Martina Rosucci scored the club's first-ever goal.

[12] The two sides played a single-legged play-off match where, following a goalless draw after 120 minutes, Juventus beat Brescia 5–4 in a penalty shoot-out.

[15] In the 2020–21 season, Juventus won their second Supercoppa Italiana,[18] and their fourth-consecutive league title, becoming only the second club to achieve this streak after Torres in 2013.

[28] Juventus started the 2023–24 season with the early elimination from the Champions League at the hands of Eintracht Frankfurt after penalty shoot-outs at the first qualifying round in September.

[29] After a 1–0 defeat to Fiorentina in the first leg of the Coppa Italia semi-finals and following a nine-point gap from league leaders Roma, Juventus announced Montemurro's dismissal with immediate effect on 6 March 2024.

[44] In November 2022, Juventus Women's Team Director Stefano Braghin announced a collaboration with Bari-based club Pink Bari's youth set-up.

[45] The under-19 team have won the Women's Torneo di Viareggio twice (in 2019 and 2020)[46][47] and have reached (and lost) five scudetto finals in six years (2018,[48] 2020,[49] 2021,[50] 2022[51] and 2023[52]),[d] with the addition of a third place in 2019, after defeating 4–2 Pink Bari in the third-place playoff.