The Shasta Broadcasting Corporation was granted a construction permit to build a new radio station at 540 kHz in Redding on December 12, 1956.
[8] Callers flooded both stations' switchboards, one even thinking the stunt was a "John Birch Society plot", as the event led to what KVIP manager Donald Chamberlain termed "mass confusion".
[10] Carl and Leah McConnell sold their stock in Shasta Broadcasting to its other shareholders, and as a result, the other investors opted to put KVIP on the market.
[12] It was unable to raise the funds needed to buy the station, however, and two buyers—one from Eugene, Oregon, and another from Fresno—visited Redding to scout out a potential purchase.
[15] In June 1969, a group of churchmen incorporated as Northern California Communications Corporation reached a deal to purchase KVIP from Shasta and its associated equipment from McConnell.
[20] In October 1974, the FCC granted Northern California Communications Corporation another construction permit, this one to build an FM station on 98.1 MHz.
[24] By 1989, there were twelve translators in service, and KVIP had begun operating KGRV in the Roseburg area; at this time, the station aired a mix of primarily local daytime programming and evening shows produced by Moody Radio; the parent corporation had changed its name to the present Pacific Cascade moniker.
[27] In 2024, KVIP moved from its longtime studios on Hartnell Avenue (which building had changed ownership) to a new facility located on Lake Blvd.