However, by the time KSOR began to build full-power satellites later in the decade, it realized that its service area was virtually coextensive with the State of Jefferson.
It rebranded itself as "Jefferson Public Radio" in 1989, feeling that name was more than appropriate for its growing network and the area it served.
In the evenings, the service runs WFMT's Beethoven Network hosted by Peter van de Graff, branded as State Farm Music Hall.
"Rhythm & News" is JPR's second oldest service, designed to complement C&N while running Morning Edition and All Things Considered for a longer period.
During the middle of the day, local hosts program a show called "Open Air" that features a unique blend of indie rock/pop, AAA, and Americana music.
The purchase of the station in Eureka was particularly controversial as it was thought that it would compete directly with Humboldt State University's KHSU.