The station airs an alternative rock format known as "96.1 The Zone", after its translator in Reno on 96.1 FM.
The station announced as of March 18, 2013, it would switch from progressive talk to urban contemporary, branded as "Swag 104.9" and changed its call sign to KSGG.
[7][8] On October 1, 2016, KSGG changed its format to classic hip hop, branded as "Power 96.9 & 1230".
[9] Station ownership made the decision to discontinue Giants broadcasts beginning with the 2019 season.
On February 10, 2023, KZTQ changed its format from adult hits to alternative rock, branded as "96.1 The Zone".