[2][3] In previous incarnations, the station was owned by John Flache d/b/a "La Fiesta Broadcasting", which led to the original name KLFB.

Houston Astros Baseball as well as New Deal and Shallowater High School sports used to be featured on the station.

An afternoon radio show hosted by Lee Barron from 4:45pm-5pm Monday through Friday focuses on local Texas crop prices and conditions.

Lee also hosts a two-hour show on Saturday mornings with his son, Jarrod Barron, and contains much of the same information covered during the weekday broadcasts, albeit updated as of Friday night, as well as interviews with various farmers, producers, and young members of 4-H and FFA from surrounding towns.

Later that year, Ken Adams started hosting local talk shows on KWBF, eventually settling in to the 12pm-1pm Weekday timeslot.

In early 2023, Bob Rogers, who used to co-host "Reason, Religion & Reality" on News/Talk 95.1 & 790, KFYO; joined KWBF for a Saturday morning talkshow.