Its studios are located on Plains Boulevard (in the former Homeland grocery store) in west Amarillo and its transmitter is in unincorporated Randall County.

KBZD signed on as soft AC KRQA in 1993 and quickly changed its call letters to KFMA, known on the air as 99.7 KFM in early 1994.

In late 1994, the call letters and format changed again, this time to KBUD, an automated rhythmic leaning mainstream CHR that billed itself as "Your Bud 99.7."

In 1997, the call letters changed one final time to KBZD and the station started broadcasting a blues format.

On July 26, 2013, KBZD changed their format to hot adult contemporary, branded as "Fun 99.7".